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About Simple®
Clean, safe, effective skincare for all skin types – even sensitive skin
Skincare is complicated, right? To us, it doesn’t have to be.
At Simple®, we’re all about giving you everything your skin needs, nothing it doesn’t.
That means formulas enriched with high-performance actives and essential ingredients that really work while being kind to skin.
Each product has been created with sensitive skin in mind, which means no harsh or unnecessary ingredients that could upset your skin.
In fact, you could call us the original ‘clean beauty’ brand - way before social media claimed the term.
Our entire collection is...
- Free from perfume, colour and harsh chemicals
- Dermatologically tested
- Non-comedogenic (it won’t block your pores)
- Hypoallergenic and suitable for sensitive skin
It's been a journey
It all began in 1960, when a British chemist created the world’s first perfume and colour-free soap to soothe his children’s sensitive skin.
When it became the nation’s household staple, the Simple® brand expanded to include a lotion and cream to create a three-step routine.
Over the years, we’ve stayed true to our problem-solving roots by creating facial care products and more that give you real results, whilst being gentle on skin.
Today, we’re proud to be the no.1 face care brand in the UK and quickly popping up all over the world.
Our skincare point of view
We believe that all skin is sensitive and that there’s no such thing as ‘good’ or ‘bad’ skin.
In our world, there is only ‘your’ skin.
Whether it’s dry, oily, dehydrated, pigmented, prone to blemishes, flaky or has uneven texture, it’s all totally normal.
We’re here to give you the facts to help you choose the products that make you feel the most confident in your own unique skin.
Our mission
You can trust us to tell it like it is.
Our mission is to fight unnecessary complexity and confusion, and champion transparency and honesty in skincare. To make it easy for everyone to know what’s best for their skin.
Our commitments
In the same way that we believe in making products that are kind to skin, being mindful of the planet is equally important to us.
These are some of the ways we’re taking action to limit our impact and give back.
Cruelty-free certified by PETA
We’re proud to be PETA approved. This means we don’t test on animals anywhere in the world. We believe products that are safe for humans can and should be created using non-animal approaches.
Our partnership with The Woodland Trust
We’re proud to partner with The Woodland Trust. So far, by working together, we’ve helped restore 174 hectares of forest in the UK.
As the UK’s largest woodland conservation charity, The Woodland Trust brings damaged ancient trees back to life. This safeguards the carbon stores of the future and gives thousands of threatened wildlife species a home.
Learn more here.
Want to learn more about our products and your skin?
You can read up on the Simple® skincare range here.
For all the latest news, skincare tips and more, just head over to our blog.
See you there,